Advertising Mail

HomePostal ServicesAdvertising Mail

Advertising Mail Options

 

Outlined below are the Advertising Mail options, for further information click on the tabs below for product features and instructions.

Advertising Mail

Direct Mail is a powerful medium. It′s targeted and offers great cut-through in a changing media landscape. Direct Mail levels have risen steadily over the last three years and adding mail into your marketing mix could boost your ROI by up to 20%*. (Source Brand Science)

Key Features
  • For mailings with 100% advertising content
  • Letter & Large Letter format items only:
Letter Envelope size: maximum C5 Plus (240mm x 165mm), minimum 140mm x 90mm
Maximum item thickness 5mm, minimum 0.25mm
Large Letter Envelop size: maximum (353mm x 250mm)
Maximum item thickness 25mm
  • Caters for items up to 750gms in weight
  • Free collection service
  • Free returns of undeliverable items
  • You can choose from three delivery speed for your outward mailing
    Advertising Mail 1, 1st Class – delivery next working day
    Advertising Mail 2, 2nd Class – delivery within three working days
    Advertising Mail 3, Economy – delivery within 7 working days
Product Instructions

To qualify for our Advertising Mail™ service you must sort your mailings into specific postcode areas with correct addresses. This enables us to process your mail quickly and pass lower prices on to you for the time you have saved us.

Advertising Mail™ offers three flexible sortation levels. From larger-scale campaigns to smaller more targeted mailings, whatever you need, we′ll make sure that you get the right service at the best price.


Sorting Options
Advertising Mail 70
  • Mail at least 20,000 letters in a single posting in trays supplied to you by Royal Mail.
  • sort your mail into selections based on our mail centres (full details can be obtained from the Mailsort® Database which is free to download).
  • suitable for sending large volumes of letter- format mail to UK addresses.
  • prepare your items to either Royal Mail′s Optical Character Recognition (OCR) font requirements OR those for a Customer Bar Code (CBC). In addition, a minimum of 90% of addresses must have the correct postcode that match to Royal Mail′s Postcode Address File (PAF). If you are using the CBC option, then the barcodes must meet a minimum of 90% Delivery Point Suffix (DPS) accuracy.
Advertising Mail 120
  • Mail at least 4,000 Letters in a single posting
  • sort your mail into selections based on our mail centres (full details can be obtained from the Mailsort® Database which is free to download).
  • suitable for sending large volumes of letter- format mail to UK addresses.
  • prepare your items to either Royal Mail′s Optical Character Recognition (OCR) font requirements OR those for a Customer Bar Code (CBC). In addition, a minimum of 90% of addresses must have the correct postcode that match to Royal Mail′s Postcode Address File (PAF). If you are using the CBC option, then the barcodes must meet a minimum of 90% Delivery Point Suffix (DPS) accuracy.
Advertising Mail 1400
  • Mail at least 4,000 Letters (2,000 if the entire mailing is within the same postcode area in which the posting is made) or 1,000 Large Letters in a single posting.
  • sort your mail into selections based on our UK delivery offices (full details can be obtained from the Mailsort® Database)

Please note. It′s vital that your mailings are correctly prepared. Any items that do not meet the specification may incur delays and fail to qualify for Advertising Mail™ price savings
You must produce a Computer Planning Report and Line Listing (both generated by Mailsort sorting software).


Data Quality

Improved targeting makes your direct mail campaigns more accurate and efficient. This in turn increases the profitability of each mailing you do. You′ll be communicating with people more likely to buy, which can increase sales, as well as reduce wastage.

Advertising Mail™ Data Specification
  1. If you use data from anywhere other than a consent-based file, you must follow a documented procedure for suppressing customer and prospect data against the Mail Preference Service (MPS), including MPS deceased. Data must be checked during the 30 days or less before the item that uses the data is posted with Royal Mail.
  2. Keep and maintain an internal suppression file to ensure that customers and prospects who request to opt out of your mailings are properly logged. Data must be checked during the 30 days or less before the item that uses the data is posted with Royal Mail.
  3. Ensure all items are fully and accurately addressed and postcoded in accordance with our Postcode Address File (PAF®). (You have to meet a minimum of 90% address and postcode match to PAF®).

You must complete an OBA (Online Business Account) order to purchase Advertising Mail™.