Sustainable Mail
Make your direct marketing activities more environmentally friendly with Sustainable® Mail, our standard for responsible mailing. By using Sustainable Mail in conjunction with Advertising Mail or Mailsort 700, you can maximise the recyclability of your direct mail.
Key Features
- Sustainable® Mail has been designed to help you increase the use of environmentally friendly materials in your mailings, while reducing the amount of mail in the waste stream
- By meeting our specification not only will you be able to demonstrate your commitment to recycling, sustainability and reduced waste, but you′ll also be saving money on your postage costs
- To ensure that the Sustainable Mail specification is up-to-date with current sustainable thinking, we have aligned it to PAS 2020 – the environmental standard for direct marketing developed by the direct marketing industry in partnership with the British Standards Institute (BSI)
- Sustainable Mail can be used in conjunction with Advertising Mail 70, 120 & 1400 or Mailsort 700 and with any three delivery speeds – Mailsort 1, 2 or 3
- Available for Letter and Large Letter format mail items with advertising content
- Sustainable Mail has two levels – Entry level and Intermediate. Entry level gives up to 1.7% reduction on normal Mailsort rates; Intermediate level gives a price saving of up to 3.9%
Product Instructions
You must have a Royal Mail account to use Sustainable Mail. If you already have a Royal Mail account, Sustainable Mail can be added to it.
You must also meet all the specification requirements of the Advertising Mail or Mailsort service you are using in conjunction with Sustainable Mail. To use Sustainable Mail in conjunction with Advertising Mail 70, 120 or Mailsort 700, you must first be accredited to use these services.
Sustainable Mail Entry level has 13 conditions covering the preparation of your mail piece. To benefit from Sustainable Mail pricing, you must be able to meet each of these conditions.
Sustainable Mail Intermediate level has a further 7 conditions. When accessing the Intermediate level, you must also comply to the requirements of Sustainable Mail Entry level.
We reserve the right to undertake regular audits on your mailings to ensure they meet the Sustainable Mail requirements. So when you undertake a Sustainable Mail mailing, you must include a seed item using an address we provide so that a sample mailing pack can be sent to our audit team.